Everyone talks about the importance of product selection in the private label world.

But I have a secret for you: it's not just about product selection; it's also about creating a strong trademark (or brand name) for your private label products.

Your products can evolve and change over time. But that brand name can last forever.

Struggling with creating a strong trademark for your business, product or service?

Want a trademark that resonates with your prospective customers?

Worried about being on the receiving end of a cease-and-desist letter?

Guess what...you do NOT need to be a trademark attorney or "creative" to create a beautiful brand name.