Private Label Brand Protection:
The best way to protect your private label brand is through proactive intellectual property protection (e.g., filing your trademark with the USPTO) and (sales) channel control. I can help you protect your brands through intellectual property registrations, such as trademark filings with the United States Patent and Trademark Office.
Brand protection is also enforced through constant and consistent monitoring of online marketplaces, such as Amazon, eBay, DHGate, Global Resources, AliExpress and AliBaba, to ensure that your brands do not lose their value through unauthorized use. I can assist you in monitoring the use of your brands, and send enforcement letters on your behalf, when necessary. (Please contact me to discuss trademark monitoring fees, which can vary depending on scope of monitoring.)
Private Label Brand Enforcement:
Unfortunately, the majority of successful brands will be counterfeited at some point during their lifetime. Consumers are often totally unaware that the products they are purchasing are counterfeit. (And yep, I've almost been a victim myself! These guys are good.) Sales of goods to consumers online make it more difficult to for them to confirm authenticity. Consumers who mistakenly purchase counterfeit items often suffer a negative experience, and these consumers will leave negative reviews on your Amazon listings when, in fact, the consumer actually received a counterfeit! These negative product reviews could have devastating and long-term repercussions to your brand. Furthermore, counterfeits are poorly made, and may even be dangerous.
I utilize your brand’s intellectual property rights to combat counterfeit products.
I can also assist you in the recordal of your trademark registration with Customs, and try to help you get your brand "gated" or "restricted" on the Amazon platform.
These strategies should be included in your arsenal as a brand owner to help you protect and increase the value of your brand over time!
Regardless of where you are in your private label journey, I'm here to help!